Pune fitness startup Fittr raises $11.5M in Series A round led by Dream Capital, Elysian Park Ventures

Jitendra-Chouksey Founder -CEO
Jitendra-Chouksey Founder -CEO

Fitness and wellness startup Fittr will use the funding to improve product, hire new talents & expand in new markets.

On Thursday, Pune based startup Fittr raised $11.5 million in Series A funding round co-led by Dream Capital, the corporate venture capital and M&A arm of Dream Sports, and Elysian Park Ventures, the private investment arm of the LA Dodgers ownership group.

According to an official statement, existing investor Sequoia Capital’s India Surge also participated in the funding round, while Ambit acted as the exclusive financial advisor to Fittr.

The fitness startup Fittr had raised $2 Million in its pre-Series A round from Sequoia Capital’s India Surge last year.

According to the statement, Jitendra Chouksey, Founde and CEO of Fittr, said, “Our primary focus is to hire new and talented people and our second focus is to improve and strengthen our product”.

The fitness and wellness startup will also use the funds in expanding into international markets like North America, the UK and Singapore which currently adds about 30% of the company’s revenue.


Speaking on the investments, he said ”We were a bootstrapped company for four and a half years and so there is lot to learn, how business is done and scaled. We have always been a profitable company and it is going to remain as our focus going forward”.

Pune-based Fittr — launched in 2016 by Jitendra Chouksey, along with Sonal Singh, Jyoti Dabas, Rohit Chattopadhyay, and Bala Krishna Reddy — provides a tech-enabled community-first health and fitness platform. 

Fittr initially began as a WhatsApp group to help friends and families become fit. At present, it has built a strong fitness community that includes over three million members. 

“Fittr offers a B2C freemium model and provides free use of its diet and training tools and access to a community of fitness experts and enthusiasts. Users can get personalised guidance, customised plans, and weekly check-ups through Fittr’s certified coaches by paying a small premium fee, ” he says.

He added that Fittr provides coaching across areas such as fitness and lifestyle, strength and conditioning, and martial arts, among others. It has about 650 coaches, and we plan to employ about 1000 coaches in the next year and a half.

The founder said the startup aims to democratise fitness, and raise awareness around physical, mental, and emotional well-being. He revealed that with COVID-19, customers have realised staying fit isn’t an option anymore but a necessity.

“Fittr has experienced tremendous growth within India and around the world in a short amount of time. The fitness market has changed dramatically over the last year, and we believe the demand for digital fitness training will only continue to grow. Fittr’s community-based model is well-positioned for success, and we believe it can become a dominant global fitness and health brand,” Nikhil Bahel, Managing Partner at Elysian Park Ventures, said in a statement.