Superplum raises pre-Series A round of $3.8M from marquee investors

Agritech startup Superplum will be using the raised funding to build farm infrastructure, strengthen its management team, and expand its distribution network. Superplum focuses on solving the supply chain problems in Indian agriculture.

Noida-based agritech startup Superlum has closed a pre-Series A round of $3.8 Million from new and existing investors. 

The startup said it has raised a total of $6.8 million since its inception in 2019, from investors including Steve Jurvetson of Future and former partner of Draper Fisher Jurvetson; Dan Rose of Coatue Ventures and earlier Facebook; Mark Siegel of Menlo Ventures (Uber); Kabir Misra of Softbank, RPS ventures; Curtis Macnguyen of Ivory Capital; Ron Snyder (Flextronics, Crocs, Codigo); and Binny Bansal of Flipkart.


funding news

Superplum was founded by Shobit Gupta to solve Indian agriculture’s supply chain problems by automating the supply chain and digitising the farme-to-store network. It bridges the gap between farmers and consumers by providing best quality fresh and pesticides free food and best rates to farmers.

The startup was founded in 2019, started its operations in 2020 with the current strength of 70 people. It has both online as well as offline distribution and its products can be found at multiple retail chains, including Spar, Metro, Reliance Retail, Starbazaar, Future etc.

The startup claims to have a distribution network of more than 320 stores in Delhi-NCR and Bengaluru.

Over the course of Covid it has delivered more than 1,000 tonnes of fresh foods and their container systems have travelled more than 150,000 km. The startup claims to penetrate in India and eventually in international markets 

Tapping technology

Superplum claims to have created a modern alternative for how agriculture supply works in India. “This involves reimagining just about every piece of the agriculture value chain,” it said in a statement.

It has created a solution called FresheratorTM, which transforms any truck into a refrigerated vehicle, to alleviate India’s acute shortage of refrigerated transport.

Superplum’s technology platform, FreshManager TM ensures every fruit is traceable to the farm and consumers can even check lab test reports and product parameters.

“FreshManager is uniquely designed for Indian conditions and small farms. Besides this, Superplum has a modular farm infrastructure, including a fast-setup cold room for remote rural farms, analytics to assess regional supply/demand mismatches, and multi-channel city distribution, including getting neighbourhood fruit shops online,” the company.