FanCode will be using these freshly raised funds in its development and growth plans, with a goal of catering a user base of more than 100 Million by July next year.
FanCode a digital sports platform raised $50 Million from its parent company Dream Sports Investment, it will use to cater new users by July 2022.
FanCode was founded by Yannick Colaco and Prasana Krishnan in March 2019, which has the user base of 20 Million, the company will further use the funds in hiring engineers and product development team.
FanCode is one of the key brands of Dream Sports, the unicorn sports tech company, which also has other brands such as Dream11, DreamX, DreamSetGo and DreamPay in its portfolio.
Co-founder and CEO of Dream Sports, Harsh Jain said “FanCode is transforming the way sports is consumed online by focusing on long-tail sporting events and personalisation of content, commerce, and sports statistics across all sports. We are happy to support FanCode’s efforts in scaling up the business and making sports more accessible to over 800 million fans in India.”
From its establishment in 2019, FanCode has associated with the leading global sports brand such as NFL, MLB, Cricket West Indies, New Zealand Cricket, NBA, Bundesliga, multiple IPL teams, and live-streamed nearly 30,000 hours of sports content.
Yannick Colaco, Co-Founder of FanCode, said, “The funding from Dream Sports will help us enhance our existing offerings and invest in further innovation in the sports tech domain as we scale up to our goal of growing to a user base of 100 million sports fans by July next year.”
FanCode has established three D2C revenue lines between FC Live (live sports content), FC Shop (official sports fan merchandise), and FC Stats (sports analytics and insights).
Co-founder of FanCode said, “The investment will help FanCode in growing and check the potential of scaling the platform and we look forward to create unique digital fan experiences, forging more strategic partnerships, and onboarding the best talent.”