Lenskart acquihires DailyJoy, opens tech centre in Hyderabad

Lenskart is focusing to double its tech team by the acquisition of DailyJoy which is playing the main role in upliftment of the technology of Lenskart.

On Tuesday, Lenskart announced that it has aqui-hired a delivery based startup DailyJoy to enhance its technology and innovation capabilities. Lenskart has inaugurated its technology centre in Hyderabad.

After attaining the unicorn status in 2020, Lenskart is on the rush of hiring new and talented individuals. The startup is looking to double its size of its technology team of 150 members and recruit across the various roles of engineering, product and data science in the next six months.

Satish Sharma, former CEO of DailyJoy, said ”he is excited to work together and be a catalyst in the growth of Lenskart’s journey in the evolving eye-wear industry”.

Ramneek Khurana, Co-founder of Lenskart, said, “We are  immensely excited to inaugurate the new tech-centre in Hyderabad, and have Satish and his team onboard. The Hyderabad team will be at the forefront of engineering, new initiatives, and innovation, and form a base for quality and consistent engineering to support the high-growth phase of the company.”

Lenskart aims at leveraging technology like Machine Learning (ML), Augmented Reality (AR) and computer vision to improve its buying experience.

According to the startup, its team is working on making a headless commerce engine that can enhance the capability to reach customers via many new channels, and build supply chain tech which can guarantee delivery of a make to order (MTO) product via production facilities.

Lenskart hopes to expand its physical and online presence with the help of innovative technology i.e Augmented Reality this year. They are aiming to expand its market in various geographics including the Middle East and US.

After being backed by venture capitalists like Softbank and Lightbulb the startup claims to have grown over 200 percent for the past 2 years. In January 2021 they were also associated with the Ministry of Road Transport and Highways to promote road safety by offering free eye-tests and subsidized vision correction glasses to driver-partners.