Dream11 launched its first collection in IPL season 14. The partnership includes an Autumn-Winter range which will be made available during the T20 World Cup hosted in India.
The collection includes t-shirts, flip-flops and caps, and will be available online on FanCode Shop, at exclusive Puma stores and Puma.com. The PUMAXDream11 collection is branded under the campaign theme ‘Dream It. Own It’.
According to Dream11 the Indian athleisure market is growing at a rate of 20-25% annually & with over 100 million users they felt this is the great move of connecting with sports fans.
Harsh Jain, CEO & co-founder, Dream11 & Dream Sports, said, “Puma shares our belief in making sports better for all, and we are certain that this collaboration will strengthen Dream11’s offline brand affinity and loyalty. We are sure that this sporty collection will resonate with both our 100 million users and Puma brand champions.”
Abhishek Ganguly, managing director of Puma India and Southeast Asia, said, “Dream11 and Puma share a common vision to grow the culture of sports in India. As pioneers of fantasy sports in the country, they understand the pulse of sports enthusiasts and have been powering this ecosystem by giving fans a platform to follow, track and actively engage with the game. Creating an exclusive PUMAxDream11 range will give their 100 million users access to sport-inspired merchandise.”
Dream11 is a biggest Fantasy Sports Platform which offers fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football and baseball with over 100 million users.