It was 2018 and Akanksha Chaturvedi a fresh college passout felt to improve India’s ranking on the global education index, this led to the birth of an Edtech startup Eduauraa. The main purpose of Eduauraa was to provide quality education at affordable prices to students across economic backgrounds.
According to the Founder and CEO in India nearly 85% of the population earns below INR 8 lakh annual income, yet the fairly better private school fees has increased to INR 1.25 lakhs in 2015, which was INR 55,000 in 2005. Also due to limited access to quality education, there is an increased tuition culture because of which about 12 percent of the average family income goes towards tuitions.
Eduauraa is trying to fill the gap of quality education in affordable price points, they are creating engaging learning experience by which every child gets interested in learning. Teachers are from the country’s top 10 schools and every chapter is made with the help of experts, visualizers, animators, editors and directors.
She continues: “India’s current rank of 112 out of 188 countries on the global education index and an Indian youth ranked second last among the 73 countries that participated in the Program for International Student Assessment (PISA), speaks volumes about the accessibility of quality education. We want to change this.”
Making Education Affordable the OTT Way
According to Akanksha after the post graduation at University of Columbia, education and healthcare are the two main pillars which can disrupt technology in India.
“I recognized the shift of technology in entertainment having grown up watching VCR and CD formats. Today, movies have become more accessible with the onset of OTT (over-the-top) platforms. This gave me the idea to devise a similar effective way to standardise quality education,” she recalls.
“If OTT platforms can provide access to world-class entertainment at INR 999, why can’t the same be done for education.”
Eduauraa is an e-learning platform that utilizes innovation to upgrade the learning experience of school educational plan for understudies. It is subsidiary with instructive sheets of seven states, ICSE and CBSE taking into account PCMB (Physics, Chemistry, Maths and Biology) prospectus of classes 6-10 and gives content in both Hindi and English dialects.
The platform produces learning content in the form of interactive videos with 3D and 2D animations, e-books, MindMaps, Multiple Choice Questions (MCQs), long and short questions and past papers and uses artificial intelligence (AI) for performance monitoring reports and voice recognition.
Following OTT platform’s competitive yearly subscription methods, Eduauraa offers subscription packages ranging from INR 999 per year to INR 2,499 per year. Typically, similar packs offered by other edtech platforms are priced anywhere between INR 15,000 and INR 2 lakh per year.
In February last year, the company striked a strategic tie-up with OTT platform ZEE to leverage its distribution network. “When we got Zee on board, we were able to reach 100 million households with a click. For the first time, we can see entertainment and education together under one platform,” says Chaturvedi. The platform’s services can be accessed on the Zee5 premium platform.
The Mumbai-headquartered company claims to have 1.18 lakh active users in the last 30 days with a total of 8.58 app downloads.
Efforts to curate content for 11th and 12th grades followed by competitive exams like IIT, JEE and NEET are underway, says Chaturvedi. “Additionally, we are working on materials and offerings for civil services/IAS exams that see over 50 lakh to 1 crore applicants every year.”
On being asked about her experience as a female founder so far, Chaturvedi says it has been a challenging journey. “When I started there were already well established players in the space, dominated by men founders with an average age of about 40. I started my company when I was 22, so in a way I have doubly shattered the proverbial glass ceiling.