Cred never miss the chance to create an innovative ads campaign, this is what happened in the ad they published at 09 April 2021, where Rahul Dravid the cricketer is seen in traffic in Bangalore, he is frustrated in the car due to traffic and throws his coffee cup at a car and using his bat to break another car’s side view mirror and declares himself as ‘Indiranagar ka gunda’ the place where Dravid spend his childhood, as well as where CRED’s office is situated.
Hi, this is Rahul Dravid writing the description for this video. Sorry, I lost my temper there. I am meditating these days,” the caption under the ad on CRED’s YouTube page reads.
“Also, if an ‘Ajay’ from the red SUV who overtook me at the signal on 8th April 2021 is reading this, meet me there again in a week’s time. I’ll be waiting,” it adds. Of course, the ad broke Twitter, and it went viral within hours of various prominent individuals retweeting it.
Of course, the ad broke Twitter, and it went viral within hours of various prominent individuals retweeting it.
Startup like zomato also participated in this trend
The ad was produced by Early Man Film and written by comedian Tanmay Bhatt, ex-AIB member Devaiah Bopanna, Puneet Chadha and others. The ad seems to be an annual trend for startups during IPL season, CRED will launch six more ads as a part of the campaign. We may see many such ads during IPL season because many startups take the advantage of viewership of IPL.